Search Engine Keyword Research

Help Tevel B'tzedek create a list of long- and short-tail keywords they should target in their SEO & SEM efforts.
Tevel B'tzedek
tel aviv, Israel
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Tevel B'tzedek
tel aviv, Israel


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Posted November 12th

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Search Engine Keyword Research

Project Details

What We Need
  • A list of possible keywords (up to 50) with estimates on monthly search volume and cost per click
  • Recommendations on the most impactful keywords to target for Organization’s goals
What We Have In Place
  • We currently have a functional website and marketing material. We also have specific goals for this research regarding the audience we want to target.
How This Will Help
This project will save us $3,757 , allowing us to relaunch our service programs successfully and create a larger impact for our partner organization in the field through volunteers and capacity building.

Following the Covid-19 outbreak we are changing our organizational strategy and are launching a new type of service program. This leads to our need to attract new audiences of potential volunteers to our website. A search engine keyword research can greatly help with this objective and would shorten the time it would take to get the right volunteers into the field.

Project Plan

Prep: Review existing materials
  • Volunteer Manager and Professional discuss goals for keyword research and intended use
  • Volunteer Manager shares marketing & communications materials with Professional for context
  • (If available) Volunteer Manager shares credentials for Google Search Console, so Professional can assess current state of organic search
Milestone 1: Keyword list creation
  • Professional creates list of potential search keywords
  • Professional uses free tool like Google Keyword Planner or Ubersuggest to estimate monthly search volume & cost per click for every keyword
  • Professional recommends top keywords to target based on goals that were discussed
  • Volunteer Manager provides feedback on the list and requests additions, which Professional incorporates
(Optional) Milestone 2: Keyword research training
  • Professional shows Volunteer Manager how to conduct keyword research using free online tools
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About The Org

Tevel B'tzedek
Our Mission

Tevel is leading a movement focused on transforming vulnerable rural villages worldwide into sustainable and resilient communities

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